Marketing Your Home

Great marketing isn’t just about waiting for a buyer to come your way – it's an active promotion that targets likely buyers where they are, whether that’s online, around town or across the country.

At Coldwell Banker Islands Realty, marketing goes far beyond the MLS. We create a strategic, high-impact strategy designed to maximize exposure and highlight what makes your property unique. From pricing and positioning to photography, digital promotion, and targeted outreach, every step is intentional. Backed by a dedicated in-house marketing team, we combine proven traditional methods with modern digital strategies to reach buyers locally, regionally, and nationwide.

Our Marketing Strategy Includes:

• Strategic Pricing
• Niche Lakefront Marketing
• Professional Photography & Video
• Social Media Marketing
• Internet Marketing & Syndication
• Global Luxury Program
• Print Collateral
• Targeted Direct Mail
• Buyer Connections

Strategic Pricing

Smart pricing is one of the most critical aspects of a successful sale. Home sellers can miss out on potential buyers if its price doesn’t align with similar properties selling in your market. By considering market factors and local competition, we thoroughly assess your home and suggest an optimal price with a comparative market analysis. This ensures your property gains traction from the start and generates the most activity from real estate agents and buyers.

Niche Vermont Lakefront Marketing

Since 1996, Coldwell Banker Islands Realty has specialized in representing Lake Champlain properties. Our unmatched knowledge of lakefront living, and the nuances of the Lake Champlain market, positions us as true Lakeshore Experts.

We know how to showcase what matters most, from shoreline and water access to views, exposure, and lifestyle. Using tools like drone photography and video, we capture the full experience of a property. And through firsthand knowledge, our agents guide buyers with real insight into what it means to live on the lake—helping them see not just the home, but the lifestyle it offers.

Photography & Video

Homebuyers are starting their search online, so it is very important to make a good first impression through high quality photography and video. Real estate photography showcases your home's best features while using perspective to show the floor plan or layout. Photos are lightly edited while maintaining a true depiction of the property. 

Video home tours are an exciting and engaging way to highlight the home's unique qualities and give a potential buyer a virtual walk-through of the property. Short-form video is used on social media platforms to share the home's main features and reach that much more potential buyers.

Social Media Marketing

Social media is powerful tool when listing your home. It is where buyers discover homes before they even begin actively searching. Our strategy is designed to capture attention and create demand through compelling, scroll-stopping content. Using professional photography, video, and short-form reels, we showcase your property in a way that highlights its lifestyle and standout features—often reaching thousands of engaged viewers.

 With a following of over 22,000 people interested in Vermont real estate and lifestyle, we’re able to immediately amplify your listing to a highly relevant audience and generate early interest from day one.

Internet Marketing Advantage

Your home will be shown to potential buyers searching on high-traffic websites, including some of the most visited sites in real estate like Zillow, Realtor.com, Homes.com, NewYorkTimes, and thousands more. Our comprehensive internet marketing strategy includes displaying your home with high quality photos, a home tour video, and a detailed description to attract interested buyers.

Print Collateral

We showcase properties with professionally printed marketing materials like brochures, flyers and postcards. These print pieces leave a lasting impression and will remind buyers of all that your home has to offer. Direct mail is a highly effective way to connect with local homebuyers. When your property is listed, a new listing announcement is sent to the surrounding homes. This creates an opportunity for your neighbors to notify family and friends who could be interested in your home.

Ready to Make a Move?

Our Realtors are here to guide you through the selling process. Contact us today for a personalized marketing plan for your home.