vermont home selling

Why Social Media Matters When Listing Your Home

One of the biggest mistakes you can make as a home seller is choosing a real estate brokerage that doesn’t effectively leverage social media marketing. In today’s digital-first world, simply listing a property isn’t enough. To sell quickly and at the best price, your home needs maximum online exposure—implementing a strong social media strategy is a key player to achieve that success. 

Buyers Start Their Home Search Online

With the majority of homebuyers starting their search online, social media has become a vital tool for showcasing properties. Platforms like Instagram and YouTube offer unparalleled opportunities to reach thousands of potential buyers quickly. In 2024 alone, our brokerage had multiple viral videos that helped us reach over 6 million accounts on Instagram and 1.2 million impressions on YouTube, demonstrating the power of a strong digital presence. Working with a brokerage that prioritizes social media ensures your property connects with a vast pool of potential buyers.

Captivating Content Captures Buyers

Basic photos aren’t enough to sell a home—today’s buyers expect high-quality visuals and engaging content. That’s why our brokerage utilizes HDR photography, drone imagery, and professionally crafted video reels shared across Instagram, Facebook, and YouTube to highlight your home’s best features.

This recent lakefront listing in South Hero, Vermont, is a prime example. We created multiple short video reels for social media to showcase the property’s features and lifestyle, along with a long-form home tour video on YouTube to reach buyers near and far. These videos linked to our website, where buyers could explore the full listing complete with stunning professional photos to get a true feel for the home.

More Visibility Means More Buyers and Better Results
The ultimate goal of social media marketing isn’t just to generate likes and views—it’s to attract serious buyers ready to make offers. Our proven strategies connect your property with a wider audience, creating more opportunities to sell faster and at a competitive price. When you list with us, you’re not just getting a listing—you’re getting a comprehensive 360-degree marketing plan designed to maximize exposure and deliver results.

 

Don’t make the costly mistake of listing with a brokerage that overlooks the power of new technology. With today’s buyers turning to digital platforms, you need a proactive marketing approach that meets them where they are.

Ready to sell smarter? Let us guide you through the process with a modern marketing strategy designed to deliver exceptional results. Contact us today to learn more about how our personalized home selling plan can help your property stand out and attract the right buyers.

5 Interior Improvements to Transform Your Home

As the weather cools and we spend more time indoors, creating a comfortable and inviting home becomes essential. Simple strategic changes can revamp your home’s look and feel, making it aesthetically pleasing and enhancing functionality. If you’re thinking about selling, whether in the next year or ten, making thoughtful updates to your home will give it that “wow” factor home buyers are looking for. Here are five impactful improvements that can transform your home into an irresistible option for buyers.


1. Fresh, Neutral Paint
A fresh coat of paint can instantly breathe new life into your home. Opt for neutral tones like soft grays, warm beiges, or off-whites. These shades create a clean, modern aesthetic that appeals to a broad range of buyers. Neutral colors help spaces feel open and inviting, allowing potential buyers to envision their own style and belongings in the space.


2. Updated Lighting Fixtures
Lighting is an often overlooked element that can dramatically alter a room's ambiance. Replacing outdated fixtures with contemporary, energy-efficient options gives your home a modern edge. Updating light fixtures can highlight the main features of your home while adding functional beauty to every room. 


3. Smart Home Upgrades
As technology becomes increasingly integrated into our daily lives, smart home features are becoming more desirable to homebuyers. Installing a smart thermostat, security system, or energy-efficient lighting that can be controlled via smartphone apps can significantly enhance the modern appeal of your home. These upgrades provide convenience, energy savings, and the allure of a more connected living space, making them especially appealing to tech-savvy buyers.


4. Updated Bathrooms with Spa-Like Touches
Bathrooms can be deal-makers (or breakers) for homebuyers. Small updates, such as installing modern fixtures like rain showerheads, and waterfall faucets can create a a more elevated atmosphere. Upgrading a vanity and adding high-quality tile or natural stone elements can further elevate the look. A fresh, clean bathroom signals that the home is well-maintained, making a significant impact on home shoppers.


5. Refresh Your Space
Revisiting your home’s decor can make a big impact without the need for major purchases. Start by decluttering and depersonalizing—remove family photos, excess décor, and any items that might distract buyers. This creates an inviting space that buyers can easily envision as their own. Rearranging furniture to optimize flow and open up key rooms can make your home feel more spacious and welcoming. Simple touches like placing fresh flowers in the entryway or adding crisp linens in the bedroom can brighten the atmosphere. Don’t forget to do a thorough deep clean to remove odors and ensure your home shines, creating a warm, welcoming environment that makes buyers feel at home.


By implementing these interior improvements, you can create an appealing environment that not only attracts buyers but also enhances your home’s overall value, setting the stage for a successful sale.  Selling a home is a complicated process, but our experienced Realtors are here to help you navigate the many factors involved in preparing your home for sale with confidence. Learn more about our seller services today. 

Vermont Market Update: February 2022

Vermont Housing Market Update: February 2022

The U.S. real estate market remains hot ahead of the spring selling season, with existing home sales up 6.7% as of last measure, according to the National Association of REALTORS®. Experts attribute the growth in sales to an uptick in mortgage interest rates, as buyers rushed to lock down their home purchases before rates move higher. Mortgage rates have increased almost a full percentage point since December, with the average 30-year fixed-rate mortgage briefly exceeding 4% in February, the highest level since May 2019.

New Listings decreased 4.6 percent for single-family homes and 5.4 percent for townhouse-condo properties. Pending Sales decreased 17.3 percent for single family homes but increased 3.6 percent for townhouse-condo properties.

Inventory decreased 42.7 percent for single-family homes and 54.5 percent for townhouse-condo properties.

The Median Sales Price was up 12.5 percent to $365,500 for single-family homes and 24.0 percent to $310,000 for townhouse-condo properties. Days on Market decreased 35.7 percent for single-family homes and 66.7 percent for townhouse-condo properties. Months Supply of Inventory decreased 41.7 percent for single-family homes and 57.1 percent for townhouse-condo properties.

Inventory was at an all-time low of 860,000 as February began, down 17% from a year ago and equivalent to 1.6 months supply. According to Lawrence Yun, Chief Economist at the National Association of REALTORS®, much of the current housing supply is concentrated at the upper end of the market, where inventory is increasing, while homes priced at the lower end of the market are quickly disappearing, leaving many first-time buyers behind.

The shortage of homes is boosting demand even further, and with bidding wars common in many markets, it’s no surprise sales prices continue to soar.

Wondering what your home is worth in your current market? Get a free market analysis today! 

Is the Housing Bubble About to Burst?

While we don’t have a crystal ball to see the future of the real estate market, we can assess the current conditions and bring an objective eye to the table. In the past year, our REALTORS® guided over 130 families through this fast-paced market. They have the area expertise, market knowledge and negotiating skills to guide you home. Here are some of the top questions we’re hearing from clients:

1. Will the housing market shift in 2022?

While there are a number of factors that play into the real estate market, we predict that 2022 will see continued trends of light inventory and high buyer demand. Interest rates are on the rise but remain historically low still making today an opportune time to buy a home.

 

2. Is it true home sellers are getting offers over asking?

The key to selling a home is pricing it at fair market value, from the start, to attract the most potential buyers resulting in showings and offers. This market is competitive with some homes seeing multiple offer situations that ultimately drive up the sales price.

 

3. Shouldn’t I list my home in the Spring?

If you’re considering putting your home on the market don’t wait! While home prices remain high they could decline as interest rates increase and more inventory comes on the market.

 

4. What if I sell my home and can’t find a new home to buy or rent?

We understand the stress of putting your home on the market. The sale can be contingent on certain terms so that your next move can happen. Our REALTORS® have the experience and negotiating skills to help you reach the closing table and find your next home. 

 

5. So it’s a good time to sell, but what about buying?

Interest rates are rising but remain at all time lows. They are expected to increase throughout the year and with the rise, the amount buyers would be able to afford will go down. Our real estate advocates will help you put your best offer forward and stand out among the competition.

 

6. What is my home worth today?

Your home has never been worth more. Median home prices in Northwest Vermont have risen 16% from 2020*. Dreaming of retirement or your next investment? Now is this time to get the most value out of your home. 

*NVRA Market Report December 2021

Wondering if now is the right time to list your home? You may be surprised. Don't wait to list until the spring, get a free market analysis to find out today!

7 Questions You Should Be Asking When Considering Selling Your Home

Considering selling your Vermont property? There are a number of factors to consider when contemplating whether now is the right time. The questions listed below will help you through this process and whether you’re ready for a home that’s larger or in a more desirable location. 

1. Have you built substantial equity in your current home?

Check your annual mortgage statement or call your lender to find out how much you’ve paid down. Usually you don’t build up much equity in the first few years of your mortgage, as monthly payments are mostly interest. But if you’ve owned your home for five or more years, you may have significant, unrealized gains.

2. Has your income or financial situation changed?

If you’re making more money, you may be able to afford higher mortgage payments and cover the costs of moving. If your income has decreased, you may want to consider downsizing.

3. Have you outgrown your neighborhood?

The neighborhood you pick for your first home might not be the same one in which you want to settle down for good. You may have realized that you’d like to be closer to your job or live in a better school district.  

4. Are there reasons why you can’t remodel or add on?

Sometimes you can create a bigger home by adding a new room or building up. But if your property isn’t large enough, your municipality doesn’t allow it, or you’re simply not interested in remodeling, then moving to a bigger home may be your best option. 

5. Are you comfortable moving in the current housing market?

If your market is hot, your home may sell quickly and for top dollar, but the home you buy will also be more expensive. If your market is slow, finding a buyer may take longer, but you’ll have more selection and better pricing as you seek your new home. Ask your real estate professional what they see happening locally. 

6. Are interest rates attractive?

Low rates help you buy “more” house, and also make it easier to find a buyer for your current place.

7. Is the effort and cost of maintaining your current home becoming difficult to manage?

A REALTOR® can help you decide whether a smaller house, condo, or rental would be appropriate.

 

If you answered yes to most of these questions, you may be ready to move and our experienced Vermont REALTORS® are ready to guide you through the process of selling your Vermont residence. Wondering what your Vermont home is worth in your current market? Get a market analysis to find out today! Our experienced Vermont Realtors are ready to guide you. 

 

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