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In Vermont’s competitive real estate market—especially for unique properties and highly sought-after lakefront homes—how your home is marketed online can make all the difference. In today’s digital-first world, simply listing a property in the MLS isn’t enough. To sell quickly and at the best price, your home needs maximum exposure—and a strong social media marketing strategy plays a key role in achieving that.
Buyers Start Their Home Search Online
With the majority of homebuyers starting their search online, social media has become a vital tool for showcasing properties. Platforms like Instagram and Facebook offer unparalleled opportunities to reach thousands of potential buyers quickly.
In 2025 alone, our content reached over 6 million accounts, growing a community of more than 25,000 followers. We’ve seen firsthand how powerful a strong digital presence can be in connecting Vermont properties with serious buyers. Working with a brokerage that prioritizes social media ensures your home is seen by a wider, more engaged audience.
Captivating Content Captures Buyers
Basic photos aren’t enough to sell a home. Today’s homebuyers expect high-quality visuals and engaging video content. That’s why we utilize HDR photography, drone imagery, and professionally crafted short-form videos shared across Instagram, Facebook, and YouTube to highlight your home’s best features.
A recent lakefront home in South Hero demonstrates the impact. We created short-form videos to showcase both the property and the lifestyle, along with a full YouTube tour to reach buyers near and far. This listing had over 149K views across our video content, the property went under contract in just 5 days, and sold above asking. Each piece of content directed viewers back to the full listing, complete with professional photography and detailed information—helping potential buyers fully experience the home before ever stepping inside.
More Visibility Means Better Results
The goal of social media marketing isn’t just to generate likes and views—it’s to attract serious buyers ready to make offers. Our strategies are designed to connect your home with a wider audience, creating more opportunities to sell faster and at a competitive price.
When you list with us, you’re not just getting a listing, you're leveraging one of the most powerful real estate marketing platforms in Northwest Vermont designed to showcase your home drive meaningful interest. Don’t make the mistake of listing with a brokerage that overlooks the power of modern marketing. Today’s buyers are online, and your strategy should meet them there.
Ready to sell smarter? Let us guide you with a personalized marketing plan designed to help your home stand out in today’s competitive market. Contact us today to get started.


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