One of our main marketing channels at Coldwell Banker Islands Realty is social media. Short-form video has taken over social media and we are leveraging this to highlight listings, the area, and more. These videos reach a broader audience, have higher engagement, and lead to more views on the listing page maximizing the listing's exposure. Check out our top-performing videos of 2022 below.

1. Just Sold: Isle La Motte Farmhouse

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Coldwell Banker Islands Realty (@cbislandsrealty)

This first video was shared on Instagram to celebrate a recent closing. It highlights a charming farmhouse in Isle La Motte that was very popular among viewers. It reached over 11,000 people and received 307 likes.  

2. Farmhouse Appreciation

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Coldwell Banker Islands Realty (@cbislandsrealty)

This Farmhouse Appreciation video was meant to highlight a listing. This home was extensively renovated and it came out beautifully while maintaining the original character of a Vermont farmhouse. It reached over 10,000 people and received 197 likes. 

3. Wait Till You See The Waterslide

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Coldwell Banker Islands Realty (@cbislandsrealty)

The last video is another listing video to highlight a feature of the home. This unique home is an outdoor recreation enthusiast's dream with an in-ground pool with a waterslide, recreational trails, a pond, and a rec cabin. The video reached over 7,000 people and received 184 likes. 

 

Make sure to follow us on our social media platforms to see beautiful homes and all other things Vermont real estate related!

 

Housing affordability continues to be a major roadblock for market participants, with mortgage rates more than double compared to this time last year. Buyers are delaying home purchases in hopes rates will drop, while many sellers are holding off on listing their homes due to weakening buyer demand, unwilling to trade in their current lower rates for significantly higher borrowing costs on their next property. As a result, existing home and pending home sales have continued to slow as we move into winter.

New Listings decreased 28.1 percent for single-family homes and 31.0 percent for townhouse-condo properties. Pending Sales decreased 32.2 percent for single-family homes and 27.9 percent for townhouse-condo properties.

Inventory decreased 0.9 percent for single-family homes and 29.5 percent for townhouse-condo properties. The Median Sales Price was up 5.7 percent to $438,500 for single-family homes and 19.6 percent to $330,000 for townhouse-condo properties. Days on Market decreased 37.1 percent for single-family homes but increased 14.3 percent for townhouse-condo properties. Months Supply of Inventory increased 25.0 percent for single-family homes but increased 28.6 percent for townhouse/condo properties.

With home sales down, nationwide housing inventory was at 3.3 months’ supply heading into November, up from 2.4 months from this time last year, according to the National Association of REALTORS®. Although buyers have more options to choose from, home prices remain high, and soaring borrowing costs have caused monthly payments to increase significantly, with the average homebuyer paying 77% more on their loan per month compared to the same period a year ago, according to Realtor.com.

Considering a move and wondering what your options are in this market? We're here to help. Contact us today.