One of the biggest mistakes you can make as a home seller is choosing a real estate brokerage that doesn’t effectively leverage social media marketing. In today’s digital-first world, simply listing a property isn’t enough. To sell quickly and at the best price, your home needs maximum online exposure—implementing a strong social media strategy is a key player to achieve that success.
Buyers Start Their Home Search Online
With the majority of homebuyers starting their search online, social media has become a vital tool for showcasing properties. Platforms like Instagram and YouTube offer unparalleled opportunities to reach thousands of potential buyers quickly. In 2024 alone, our brokerage had multiple viral videos that helped us reach over 6 million accounts on Instagram and 1.2 million impressions on YouTube, demonstrating the power of a strong digital presence. Working with a brokerage that prioritizes social media ensures your property connects with a vast pool of potential buyers.
Captivating Content Captures Buyers
Basic photos aren’t enough to sell a home—today’s buyers expect high-quality visuals and engaging content. That’s why our brokerage utilizes HDR photography, drone imagery, and professionally crafted video reels shared across Instagram, Facebook, and YouTube to highlight your home’s best features.
This recent lakefront listing in South Hero, Vermont, is a prime example. We created multiple short video reels for social media to showcase the property’s features and lifestyle, along with a long-form home tour video on YouTube to reach buyers near and far. These videos linked to our website, where buyers could explore the full listing complete with stunning professional photos to get a true feel for the home.
More Visibility Means More Buyers and Better Results
The ultimate goal of social media marketing isn’t just to generate likes and views—it’s to attract serious buyers ready to make offers. Our proven strategies connect your property with a wider audience, creating more opportunities to sell faster and at a competitive price. When you list with us, you’re not just getting a listing—you’re getting a comprehensive 360-degree marketing plan designed to maximize exposure and deliver results.
Don’t make the costly mistake of listing with a brokerage that overlooks the power of new technology. With today’s buyers turning to digital platforms, you need a proactive marketing approach that meets them where they are.
Ready to sell smarter? Let us guide you through the process with a modern marketing strategy designed to deliver exceptional results. Contact us today to learn more about how our personalized home selling plan can help your property stand out and attract the right buyers.
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