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The State of the American Dream

Why 71% of Aspiring Homeowners Are Pausing Other Major Life Decisions with Purpose

To many, the American Dream still centers on homeownership. It’s a symbol of stability and long-term investment. So much so that some Americans are timing major life milestones, like starting a family, launching a business, or changing jobs around the moment they finally get the keys to their own home.

The Coldwell Banker 2025 American Dream Report* reveals that 71% of aspiring homeowners (defined as those who don’t currently own a home but want to someday) are delaying major life decisions until they can afford to buy a home and the ripple effects have yet to play out. This isn’t just a statistic; it’s a story about how homeownership is the new starting line for adulthood.

 

The Pause Button on Life

Picture this:

  • A couple postpones expanding their family because they want a backyard first.

  • A professional turns down a career opportunity in another city because they’re saving for a down payment.

  • Personal goals and even adopting a pet are put on hold, waiting for the first home.

Homeownership is deeply woven into our sense of readiness for life’s biggest decisions.

 

Homeownership: The Milestone That Shapes Everything

We wanted to understand how the idea of the American Dream is evolving. The findings are clear: for many, owning a home isn’t just a goal, it’s the foundation for everything else.

  • Nearly 1 in 5 aspiring homeowners (18% each) are putting off marriage or having children until they own a home.

  • 17% (each) are delaying career changes or even getting a pet.

  • 15% are waiting to start a business/go self-employed.

For younger generations, the impact is even more pronounced. 84% of Gen Z (ages 18-28) aspiring homeowners are postponing at least one major life decision until they can afford to buy, and nearly a third (29%) are delaying having children.

 

Why Is Homeownership So Central?

Despite rising prices and affordability challenges, homeownership remains at the heart of the American Dream. 56% of Americans say owning a home represents the American Dream to them, more than those who say the same for marriage/having children (42%), retiring by 67 (39%), or even earning a college degree (23%). 85% of Americans believe homeownership is still part of the American Dream.

Financial security is a big part of the story:

  • 65% of Americans believe buying a home is a smarter long-term financial decision for most people than renting in today’s housing market.

  • Nearly half of Americans (48%) see investing in real estate as a better way to build wealth than investing in the stock market.

 

Getting Creative to Make It Happen

Faced with tough market conditions, Americans are finding new ways to reach their homeownership goals:

  • 84% of Americans are willing to make concessions to make home buying possible, like taking on side jobs (42%), buying less ideal homes like smaller or fixer-upper homes (35%), or moving to more affordable areas (35%).

  • About a third have considered co-buying with family (36%) or friends/coworkers (33%).

  • Some (11%) have moved in with parents or in-laws to save to buy a home.

 

Hope on the Horizon

Even with the challenges, optimism persists. Nearly two-thirds of Americans who don’t currently own a home (63%) would like to buy within the next five years, with Gen Z and Millennials (ages 29-44) leading the charge (70% and 72%, respectively).

The bottom line: Homeownership is more than just a place to live, it’s a symbol of stability, independence, and the freedom to move forward with life’s other big decisions. As Americans continue to adapt, the dream of owning a home remains as powerful as ever.

*The report includes data from a survey commissioned by Coldwell Banker and conducted by The Harris Poll among 3,068 adults ages 18+, among whom 885 are aspiring homeowners (i.e., don’t currently own a home, but would like to someday).

The Coldwell Banker 2025 American Dream Report infographic

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    Best & Brightest: 2023 Coldwell Banker Award Recipients

    Join us in celebrating the remarkable achievements of three outstanding individuals at Coldwell Banker Islands Realty: Franz Rosenberger, Evan Potvin, and Nancy Willette. These agents are ranked among the top sales professionals in the Coldwell Banker global network. Their unwavering dedication, innovative approaches, and exceptional client service have not only set them apart but also served as a beacon of inspiration for us all at Coldwell Banker Islands Realty. We wish you all continued success in 2024!

    Franz Rosenberger received the International President's Elite award. This award is given to agents who rank among the top 2% of sales associates in the Coldwell Banker network worldwide. 

    Evan Potvin received the International President’s Circle Award. This award is given to agents who rank among the top 4% of sales associates in the Coldwell Banker network worldwide.

    Nancy Willette received the International Sterling Society Award. This award is given to agents who rank among the top 11% of sales associates in the Coldwell Banker network worldwide. 

    Their accomplishments stand are a testament to their hard work, leadership, and the values we hold dear at CBIR. Please join us in congratulating Franz, Evan, and Nancy on their well-deserved success!

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    Coldwell Banker 2021 Award Recipients

    Please join us in congratulating Coldwell Banker Award Winners, Franz Rosenberger, Evan Potvin, and Joy Gess! These agents are ranked among the top sales professionals in the Coldwell Banker global network. Their exceptional performance exemplifies the best and brightest in real estate. Well deserved and a big congratulations to al. Learn more about their individual awards below. 

    Franz Rosenberger International President's Elite Award

    Franz Rosenberger received the International President's Elite award. This award is given to agents who rank among the top 3% of individuals in the Coldwell Banker network worldwide. Franz continues to go above and beyond in his business and we are fortunate to have his leadership. Congrats on this outstanding achievement!

    Evan Potvin International President's Circle Award

    Evan Potvin for received the International President’s Circle award. This award is given to agents who rank among the top 7% of individuals in the Coldwell Banker network worldwide. He continues to innovate his business and be an invaluable resource to his clients. We wish you continued success in 2022. 

    Joy Gess International Sterling Society Award

    Joy Gess who has received the International Sterling Society award! This award is given to agents who rank among the top 18% of individuals in the Coldwell Banker network worldwide. We look forward to another year working along side you and watching you go above and beyond. 

    Whether you are buying or selling Lake Champlain real estate, our distinguished experts at Coldwell Banker Islands Realty can help you achieve your goals. Get in touch with one of our agents here

     

     

     

     

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    Island Insights: Keeping up with Coldwell Banker Islands Realty

    November 2021 Issue of Island Insights, Your Guides To The Lake Champlain Islands

    The fall has proven to be a busy time at Coldwell Banker Islands Realty! We celebrated an anniversary, welcomed some new faces, and attended the CB annual conference. In October, we celebrated our 25th anniversary with Coldwell Banker!

    25 Years with Coldwell Banker

    We feel fortunate to be able to serve the real estate needs of Northwestern Vermont and owe a big thank you to all of our clients who made this possible. We appreciate the recognition and are proud to be a part of the Coldwell Banker family. Being a part of Coldwell Banker has elevated our business and allowed us to grow through brand recognition, new tools, tech and learning opportunities to provide the best possible service to our community.

    Owners Evan Potvin and Franz Rosenberger Celebrate 25 Years with Coldwell Banker Coldwell Banker Islands Realty Celebrates 25 Years With Coldwell Banker

    The Coldwell Banker Gen Blue Experience

    The Coldwell Banker 2021 conference, Gen Blue Experience, took place at Radio City Music Hall in early October. Joy Gess represented CBIR in New York City while the rest of the office enjoyed many impactful learning sessions, workshops, and inspirational speakers virtually from our office together at 38 Community Lane! Gen Blue is just one example of some of the serious advantages from affiliating with one of the industry’s largest names. 

    Vermont Realtor Joy Gess at Coldwell Banker Gen Blue Conference Coldwell Banker Islands Realty Agents Participating in Virtual Conference

    New Agent Welcome

    Over the past couple of months we welcomed some new faces to the company. Please join us in welcoming licensed sales associates Paul Habersang, Susan Kaminski, Deborah Unica, and Sam Rossetti-Thiels as well as a training & education coordinator Sue Arguin to Coldwell Banker Islands Realty! 

    New Vermont Real Estate Agents at Coldwell Banker Islands Realty

    Champlain Islands CROP Hunger Walk

    The CBIR team took steps to help families who are struggling with hunger. This was the 8th Champlain Islands CROP Hunger Walk. All of the contributions went to help to provide more meals for the growing number of people in our community who need them, as well as greater food security in communities around the world. In total, $3,534 dollars were raised and it was a great event that we look forward to participating in again next October!

    CROP Hunger Walk in South Hero, Vermont  Coldwell Banker Islands Realty at the CROP Hunger Walk in South Hero, Vermont

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    Island Insights: 2020 Market Highlights in Grand Isle County

    Frozen lake graphic

    Grand Isle 2020 Market Update

    This past year was unprecedented in many ways, at the start of the pandemic it was hard to say what the impact would be on the housing market. However, despite the many challenges, 2020 turned out to be one of the hottest markets we have ever seen with homes selling faster than ever. 

    One of the factors that led to this ‘pop’ in the market was that the coronavirus had homebuyers reassessing their criteria for a home. Folks spent more time at home which led to clients searching for more square footage, home offices, as well as larger outdoor space. Due to many working remotely, new areas of the state were considered. This along with the inability to travel, resulted in an increase in the second home market or second homeowners became full time residents. 

    The Lake Champlain area was an ideal place for many in-state and out-of-state buyers and people selling their home took advantage of the sellers market. These factors combined with the record low mortgage rates made buyers eager to find their dream home. However, the lack of inventory made for a very competitive market. 

    Ultimately, both buyers and sellers overcame, making 2020 one for the books. In Grand Isle County, 181 homes were sold. That is an increase of 19.1% from 2019 with more luxury and lakefront homes selling than usual. 14 homes sold for over $1 million in Grand Isle County--more homes than the last 4 years combined!

    In Grand Isle County new listings were down 5.2% to 219 compared to 231 in 2019. Due to low inventory, competition among buyers was high and many listings were seeing multiple offers and selling above asking price. As a result, the days on market till sale has decreased 14.6% and the median sales price has increased 13.2%. As we kick off the new year, the real estate market is holding strong and buyers are still actively searching in our area. Inventory is at an all time low with just 32* homes for sale in Grand Isle County giving sellers the upper hand. Home prices are on the rise and buyers are in high demand, if you're thinking of selling now is the time!

    *As of February 1, 2021

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    Hidden Home:

    Nestled among the cedars, maples, and pines this adorable abode offers privacy and seclusion. This lakefront retreat is sited on an amazing 2.3 acre peninsula with 670 ft of direct shoreline down a ½ mile private drive! Enjoy this exclusive look inside this covert home located in Isle La Motte. (Note: This home is NOT for sale) 

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