Another year has come and gone, and we are reflecting on how our social media content at Coldwell Banker Islands Realty helped spotlight Vermont’s lifestyle, real estate, and natural beauty for thousands of viewers.
From local hotspots to breathtaking lakefront home tours, our most-watched videos captured the essence of life in Northwest Vermont while helping our clients’ properties gain meaningful exposure with engaged buyers. Here are the highlights:
1. Island Line Trail Adventure — 442K views | 12.7K likes | 15K shares
Our video of the iconic Island Line Trail became one of our top performers of the year. Viewers connected with the sweeping lake views, bike-friendly causeway, and sense of outdoor adventure that truly defines life in Vermont.
2. Quaint Lakefront Cottage — 397K views | 4K likes | 3.5K shares
This cozy lakefront cottage in North Hero charmed viewers with its peaceful shoreline and classic Vermont camp feel. The video helped people imagine mornings on the water and what a summer spent by the lake in Vermont could feel like.
3. Vermont Farmhouse Tour — 265K views | 9K likes | 5.2K Shares
This beautiful farmhouse highlights what quintessential countryside living looks like in Vermont. Wide porches, open fields, and expansive views helped viewers imagine a slow-living lifestyle that deeply resonates online.
4. Private Waterfront Home— 222K views | 5.4K likes | 4.5K shares
This single-family home, located on a peaceful lagoon, stood out for its incredibly unique setting. Waterfront access, calm protected waters, and scenic views made it unlike anything else on the market.
5. Expansive Lake House Retreat – 214K | 2.7K likes | 3K shares
Another favorite this year was a lake house feature that highlighted everything buyers love about Lake Champlain living — opportunities for swimming, big expansive windows, and sweeping lake views.
Our most-watched videos of 2025 proved something unmistakable: strategic social media marketing matters. From scenic bike trails to cozy lakefront cottages and classic farmhouses, lifestyle features help people feel what living in Vermont is really like. When viewers can imagine early-morning coffee by the lake, evenings on the porch, or snowy mountain days with family, they form an emotional connection long before scheduling a showing.
That emotional pull is exactly why being present on social media is so important in today’s market. Buyers are browsing on their phones first, and a thoughtfully produced video helps your property stand out, capture attention, gain more exposure, and resonate more deeply than photos alone.
If you’re thinking about selling in 2026, we’d love to put the power of our social media reach and storytelling to work for you — highlighting not only your home, but the lifestyle and emotion that make it unforgettable. Learn more about our proven marketing strategy
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